Barry Keppard, AICP

Public Health Manager

Barry Keppard joined the Metropolitan Area Planning Council (MAPC) in 2010. He has led work for the implementation of the MetroFuture Plan through a combination of public health, land use, environmental and transportation planning work. Prior to joining the Public Health Division, Mr. Keppard was a Senior Regional Planner with the Environmental Division.

Current Activities

Mr. Keppard has been managing project work under the Community Transformation Grant for Middlesex County through the Compact Development task. In this role, he has worked with Mass in Motion coordinators, municipal planning and health staff and officials, and other stakeholders. He organized a successful workshop that brought together municipal planners and public health staff in Middlesex County, and provided technical assistance for planning and public health projects in the MetroWest region and the City of Everett. Most recently, he has directed a collaborative effort to survey municipalities about their knowledge of Complete Streets and is working to revise local subdivision and site plan regulations to increase opportunities for physical activity.

Mr. Keppard’s direct work on public health issues is complimented by a portfolio of regional planning projects and a management record that spans other planning focus areas. He managed multiple component parts of the 495/MetroWest Compact project that brought together local, regional and state partners to create a regional strategic investment plan for the corridor. He was the coordinator for the South Shore Coalition subregion of MAPC and has over the past two years strengthened the capacity of the group to engage and act on regional planning and policy issues.

Past Experience

Mr. Keppard’s previous professional work as a Planner for the City of Springfield, MA, involved the initiation of a city wide active living program. Working with representatives from the state and city public health departments, the American Heart Association, Springfield College, and the Mason Square Health Center, he created internal and external relationships and developed projects to increase physical activity, improve nutrition and reduce smoking.

Additionally, prior to joining MAPC, Mr. Keppard was a Transportation Planner with the Greater Mercer Transportation Management Association (TMA) in New Jersey, where he worked closely with municipal, county, and state officials, as well as area businesses, to develop commuter alternatives. Following this, Mr. Keppard was with the engineering firm Michael Baker Jr., Inc. where he worked on projects for the office’s primary client, the New Jersey Department of Transportation. His projects included the development of municipal bicycle and pedestrian plans, a long-range smart growth study and mobility assessments for context-sensitive design projects.

Education and Professional Affiliations

Mr. Keppard holds a Master of Regional Planning from the University of Massachusetts, Amherst and a Bachelor of Science in Biology from Ursinus College. He is a certified planner by the American Institute of Certified Planners (AICP).

Areas of Expertise

Mr. Keppard has expertise in public health and regional planning, smart growth transportation corridor and neighborhood studies, bicycle and pedestrian planning, transportation demand management, community development, and environmental planning. His expertise also includes ArcGIS and Microsoft Visio.