Wear a Face Covering:
COVID-19 Social Media

A resource for Massachusetts cities and towns

Encouraging residents to wear face coverings in public is essential to slowing the spread of COVID-19 in Massachusetts. On this page, we've compiled sample social media posts and images that cities and towns can use to spread the word to their followers.

Have questions or need help? Email Digital Communications Specialist Elise Harmon at [email protected].

The Basics: How to Post

Social Media Tips and Best Practices How to post on Facebook How to post on Twitter

Social Media Tips and Best Practices

Don't post everything at once! Try to space out your posts: you can post twice in a day if you'd like, but space posts out so more people will see them.
Experiment with posting at different times so that more people are likely to see your messages.
Amplify other sources on social media, such as official sources, health professionals, and experts, by sharing or retweeting their posts.
- Massachusetts Department of Public Health: Twitter
- Governor Charlie Baker: Twitter
- MIRA Coalition: Twitter
- AARP of Massachusetts: Twitter
- PEW Research Center: Twitter
- Center for Disease Control: Twitter
- World Health Organization: Twitter

How to post on Facebook

Step One

Log in to your Facebook account. If you're a page manager for your city or town's Facebook page, you should see the page under "Shortcuts" in the lefthand column on a computer or under "Your Pages" by clicking the menu (three lines at the righthand side of the screen) on a mobile phone.

Step Two

Navigate to your page. If you are not an administrator or manager of the page you'd like to post to, someone will have to add you. Click here for instructions.

Step Three

In the "Create a post" box at the top of the page, copy and paste the text you'd like to use from the resources below. Make sure to double check the language, and edit as needed!

Step Four

If you'd like to add a photo from the resources below, save it to your computer by right-clicking and selecting "Save page as..." Chose the folder you'd like to save it to. Then, in the Facebook post you're writing, click the photo icon. Choose the photo you'd like to use and click "select" or "done."

Step Five

When you're ready to post, click "Publish."

How to post on Twitter

Step One

Log into the city or town's Twitter account at www.twitter.com or on the mobile Twitter app.

Step Two

To start a post on the mobile app, choose the quill icon at the bottom right corner of your home screen. On a computer, begin typing in the box at the top of the screen. Choose which sample Tweet you'd like to use. Copy and paste or retype the language into the box. Make sure to double check the language, and edit as needed!

*Twitter has a character limit, so sometimes your post may be too long. If it is, you will be unable to post and you'll see a red number in the corner: this shows the number of characters your message is over by. Edit it until you're in the right character range!

Step Three

If you'd like to add a photo from the resources below, save it to your computer by right-clicking and selecting "Save page as..." Chose the folder you'd like to save it to. Then, in the Twitter post you're writing, click the photo icon at the left. Choose the photo you'd like to use and click "select" or "done."

Step Four

When you're ready to post, click "Tweet"

CDC Website

The Center of Disease Control has created a social media toolkit that includes sample messages, graphics, and videos to post on Facebook/Pinterest, Twitter, and Instagram. The toolkit includes messaging on stopping the spread of germs, wearing masks, the "do"s and "don't"s of cloth face coverings, and social distancing.

To save an image from the website, click on it to expand it to full size. Then, right click and select "save image as."

CDC Social Media Toolkit

More Sample Language

Copy and paste the text below--each paragraph is a new message. Feel free to edit to make more sense for your municipality!

Remember, @MassGovernor has ordered everyone to wear a face covering where social distancing isn't possible: both indoors and outdoors! Do your part to slow the spread: #WearAMask

It's possible to have COVID-19 without showing symptoms: #WearAMask or face covering in public to prevent unintentional transmission.

Remember to bring a mask or face covering when you leave the house: put it on in situations where you can't maintain a distance of 6 feet or when you're indoors in a public space! #WearAMask

If you're visiting a restaurant, remember to wear a face covering unless you're seated at your table. Protect yourself, restaurant employees, and your fellow diners: #WearAMask

Wearing a face covering correctly can help prevent the spread of COVID-19 in our community. Remember, a face covering should cover both your nose and your mouth! #WearAMask

If you have a cloth mask or face covering, remember to wash it regularly! Use soap or detergent and hot water to kill any lingering germs. #WearAMask

Keep [city/town] safe! #WearAMask

Other topics to post about:

Where to buy or get a free mask in your community
Your municipal rules around face coverings
If you know that infection rates are rising in your community, call attention to it and remind people about the importance of wearing a face covering.
Is there a problem spot where many people don't wear face covering? Remind people to wear a face covering when they can't socially distance on the beach/in the grocery store/wherever you're noticing a problem.

More Sample Images

Click the images below to expand: then right-click and choose "save image as" to save to your computer. Images are provided in the correct aspect ratio for each social media platform.