Alicia Rouault

Digital Services Manager

Department: Data Services – Digital Services
Phone: 617-933-0768


Alicia Rouault leads MAPC’s Digital Services Working Group housed within MAPC’s Data Services Department, and has expertise in government innovation, technology and data-driven decision making. As Digital Services Group Manager, Rouault oversees MAPC’s digital product team and strategy, working internally across departments within the agency and directly with municipalities in the region. Rouault leads a team of technology experts that build and design web applications and other data-driven online tools to find new and effective ways to improve decision-making in planning and policy work.

Recent digital projects include:
1. Digital Redesign of City of Boston’s Summer Employment System: In partnership with the City of Boston’s Department of Innovation and Technology and the Division of Youth Employment and Engagement, the team is working to streamline and improve the process for placing young people into meaningful positions through Mayor Marty Walsh’s SuccessLink program. Work includes the development of an algorithm for more equitable jobs placement, which was co-designed by youth and accounts for access to transit and the geographic distribution of jobs.
2. “Massbuilds” The digital team designed and built an online data portal to track and explore real estate development in our region. Massbuilds is an online library for exploring past, present and future real estate development across the Commonwealth.
3. “Knowplace” is a tool that provides community-based organizations and planners with neighborhood-level demographic data and reports. Knowplace is a tool that allows non-GIS experts quickly drill down into neighborhood-level census and other demographic information.
4. “Keep Cool” In partnership with the Metro Mayor’s Coalition, Digital designed and implemented a mobile-based tool for staying safe in extreme heat events. Keep Cool is an interactive mapping resource for finding public amenities in summer months across 14 municipalities in the Inner Core.
5. “My School Commute Survey Tool” provides a key benchmarking and analytics survey tool for MassDOT’s Safe Routes to School Program. We are currently working with MassRides Safe Routes to School Program to maintain and improve a system for measuring and tracking school commute mode choice across the Commonwealth.
6. “Fix Our Pipes” In collaboration with the Clean Energy Department, the Digital team developed and designed an informative online resource to assist municipal planners and DPW staff coordinate street repairs with utility companies in repairing natural gas leaks. See more of our current work at

Prior to joining MAPC, Ms Rouault served as Senior Advisor to former United States Deputy CTO and Executive Director of Code for America, Jennifer Pahlka. There she advised the senior leadership team on internal strategy, fundraising, government relations, strategic initiatives, event development, technology research and measuring community engagement outcomes.

Rouault is formerly CEO and co-founder of software company, LocalData, an interactive firm that builds digital tools for urban planners. Rouault continues to work at the intersection of technology, urban planning and data-driven decision making.

Rouault has a background in city planning with policy expertise in Housing, Community and Economic Development. Alicia has worked with MIT’s Civic Data Design Lab on data-driven urban planning for resiliency, economic opportunity and transit within the Center for Advanced Urbanism; and on the design and economics of innovation districts at MIT Media Lab City Science Group.

Rouault has also worked extensively in the field of Government Innovation. Rouault has led the design and creation of a 9-county data portal and resource for the Metropolitan Transportation Commission (MTC) called Vital Signs, and countless mapping interfaces and tools documenting vacant property and walkability in Pittsburgh, PA, Denver, CO and Gary, Indiana.

In 2012, Rouault worked with the City of Detroit’s Mayors Office under Karla Henderson, former Group Executive of Planning and Buildings in Detroit. There, her team designed and deployed TextMyBus (an app that delivers real-time bus schedule information) still used by thousands of Detroiters daily, as well as an early version of the LocalData tool.

Rouault began her career in Community and Economic Development working with the City of Newark’s Division of Planning and Economic Development, Pratt Center for Community Development and Citizens Committee for New York City. She entered the world of technology and data through digital journalism as Assistant Editor of Urban Omnibus at the Architectural League of New York. There, she wrote and curated content showcasing the work of urban planners, citizens, designers and technologists on city systems.

Alicia holds a dual B.A. in Political Science and Ethics, Society and Law from the University of Toronto. Alicia studied Housing, Community and Economic Development and Urban Information Systems at MIT’s Department of Urban Studies and Planning, and City and Regional Planning at Pratt Institute. Rouault is a 2012 winner of the Knight News Challenge for Data Innovation.

Areas of Expertise: Civic technology, Government Innovation, Volunteered-Geographic Data, Economic and Workforce Development, Interactive Design