August 2019

The Brockton Area Transit Authority (BAT) commissioned this study to evaluate whether BAT's declining ridership in recent years is due to the growth in ride-hailing services or to other factors.

Brockton's recent decline in transit ridership reflects statewide and national trends that correlate with the explosive growth in ride-hailing. While studies have found that Uber and Lyft riders have switched some transit trips for ride-hailing, other studies suggest that other factors have had a greater impact.

This study explored whether a growth in ride-hailing is having an impact on BAT ridership, whether changes in services might address the decline in transit ridership, and what potential partnerships with ride-hailing providers BAT should consider to boost the overall performance and coverage of transit.