Beverly Cultural Planning

Beverly Cultural Planning

MAPC

Smart Growth & Regional Collaboration

Beverly Cultural Planning

In 2013, Creating a Cultural District in Downtown Beverly, was prepared for the City of Beverly that quickly led to the establishment of the Beverly Arts District (BAD).

Since 2013, cultural partners (primarily BAD and Beverly Main Streets) have taken certain implementation elements of the plan to raise the profile of the Beverly Arts District, through programming and events. The City and its businesses are in support of infrastructure streetscape improvements and have invested property that have resulted in change to the downtown.

In 2018, MAPC awarded a technical assistance grant to the City of Beverly to develop a next-stage cultural district implementation strategy that includes a vision for the long-term success of the district shared by a set of key partners that contains short- and long-term policies, programmatic recommendations, and potential funding sources. The goal of the plan is to cultivate fresh ideas for cultural district programming, establish metrics to measure the district’s impact, learn from key case studies, and to position the City of Beverly and Beverly Main Streets to make progress on some of the more challenging aspects of district management, implementation, and sustainability.

MapC’s Role

MAPC is leading community outreach and engagement activities including facilitating advisory committee meetings, conducting stakeholder interviews, and holding focus groups. In addition, MAPC is analyzing stakeholder feedback to establish goals for the district and metrics for district success. MAPC is also providing research support to document relevant cultural district management and funding models and recommend action steps to meet district goals.

 

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Beverly Arts District 2.0

This project will result in a Beverly Arts District strategy that includes a vision for the district’s long-term success shared by a set of key partners that will contain short- and long-term recommendations with potential funding sources. The goal of the plan will be to cultivate fresh ideas for cultural district programming, establish ways to measure the district’s impact, and position Beverly to make progress on some of the more challenging aspects of district management, implementation, and sustainability.

The planning process will result in a final report of strategy recommendations for implementing the Beverly Arts District.


QUESTIONS?

For more information about this project, please contact Annis Sengupta at asengupta@mapc.org or 617-933-0774.

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Project Updates

Advisory Committee meetings were held on February 26th at The Cabot and on May 7th at the North Shore Music Theatre. A final Advisory Committee meeting will be held in late June or early July.

Focus groups were also held at the Beverly Senior Center, Endicott College, and Clay Dreaming on March 28th. We met with creative seniors, art students, and creative professionals.

A final webinar was held on May 14th that engaged community organizations in and around the Beverly Arts District.

Additionly, we interviewed three business owners and one community organization. The final plan is scheduled for completion by mid to late July.