Beverly Cultural Planning

Beverly Cultural Planning

MAPC

Smart Growth & Regional Collaboration

Beverly Cultural Planning

In 2018, MAPC worked with the City of Beverly to develop goals and an implementation strategy for the city's arts district. The final Beverly Arts District 2.0 Plan was published in Dec. 2018.

This project resulted in a Beverly Arts District strategy that includes a vision for the district’s long-term success and contains short- and long-term recommendations with potential funding sources. The resulting vision is shared by a set of key implementation partners.

The goal of the plan was to cultivate fresh ideas for cultural district programming, establish ways to measure the district’s impact, and position Beverly to make progress on some of the more challenging aspects of district management, implementation, and sustainability.

MapC’s Role

MAPC led community outreach and engagement activities, facilitating advisory committee meetings, conducting stakeholder interviews, and holding focus groups. In addition, MAPC analyzed stakeholder feedback to establish goals for the district and metrics for district success. MAPC also provided research support to document relevant cultural district management and funding models and recommended action steps to meet district goals.

QUESTIONS?

For more information about this project, please contact Annis Sengupta at asengupta@mapc.org or 617-933-0774.

Photo of the Beverly Arts District Advisory Committee (13 people at a table)
The Beverly Arts District Advisory Committee

Background

In 2013, the project "Creating a Cultural District in Downtown Beverly" led to the establishment of the Beverly Arts District (BAD). Since then, cultural partners including BAD and Beverly Main Streets have implemented certain parts of the plan to raise the profile of the Beverly Arts District through programming and events.

In 2018, MAPC awarded a technical assistance grant to the City of Beverly to develop a strategy for the next stage of the cultural district. The implementation plan includes a shared vision for the long-term success of the project, short- and long-term policies, programmatic recommendations, and potential funding sources. The goal of the plan is to cultivate fresh ideas for cultural district programming, establish metrics to measure the district’s impact, learn from key case studies, and position the City of Beverly and Beverly Main Streets to make progress on some of the more challenging aspects of district management, implementation, and sustainability.

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Project Updates

After a final meeting with the Advisory Committee in July, MAPC completed the plan document. Find the Beverly Arts District 2.0 Plan here.

On Dec. 3, the City of Beverly kicked off plan implementation with a meeting facilitated by MAPC. A grant of $5,000 from the Massachusetts Cultural Council and a $5,000 match from the City of Beverly has created a total of $10,000 in staffing for the first year of the plan’s implementation.