Showcasing Local Venues
A regional marketing and tourism effort centered on arts and culture entertainment venues in the area served by Encore Boston Harbor, recognizing that local stages compete with casinos and national promoters for audiences, marketing reach, and talent.
MAPC is working with ArtsBoston, CreativeGround, and municipalities across Metro Boston to strengthen the visibility of small and mid-sized arts and entertainment venues.
Through this initiative, venues are being connected to regional marketing tools, an expanded inventory of cultural facilities, and strategies that improve promotion, audience development, and language access.
The effort highlights opportunities for residents and visitors to experience the region’s diverse arts, culture, and entertainment venues, while reinforcing the long-term vitality of independent cultural spaces.
Questions?
Please contact:
[email protected]
Project Milestones
From April through July 2025, the project team conducted interviews and focus groups with municipal staff and venue operators to better understand the local venues ecosystem. Findings from this engagement were shared back at an in-person listening session held at The Rockwell in Somerville on July 14.
The next phase of the project will provide opportunities for venue operators to create or update profiles in CreativeGround and the ArtsBoston calendar to identify key features of interest to local venues and document additional needs and preferences unmet by existing platforms.
The project will culminate in a final report summarizing opportunities for municipal and regional partners to provide more accessible and comprehensive marketing and promotion strategies to strengthen the regional arts and entertainment ecosystem.
Showcasing Local Venues in Metro Boston listening session flyer at The Rockwell in Somerville, MA | Photo Credit: MAPC
Partners
Municipal Partners
Boston, Cambridge, Chelsea, Everett,
Lynn, Malden, Medford, Melrose,
Revere, and Somerville
Project Funding
The project is supported through the Community Mitigation Fund administered by the Mass Gaming Commission.