Winter Energy Price Spike Communications Toolkit
A communications and social media toolkit for municipalities.
Energy prices in Massachusetts typically increase in the winter due to the combination of regional gas supply constraints and most of our electricity generation and heating for homes and businesses relying on gas.
Winter 2025-26 is no different. Overall energy price increases continue to impact affordability for millions of residents across the Commonwealth already burdened by the high inflation of the past few years. Assistance programs for heating bills and discounts on electricity and gas bills are available for many residents but hundreds of thousands of residents are expected to not be enrolled.
Resources to Help You Inform Your Residents. This toolkit aims to support the communication with your community about the assistance resources available to them for heating, electric, and gas bills.
Go to section:
How to Use this Toolkit | Resources for Residents in Your Community | Social Media |
Social Media - Graphics | Social Media - Sample Social Posts | Additional Resources
Get in Touch
If you have any questions, please contact the MAPC Clean Energy Department at [email protected]
Press Contacts:
Amanda Linehan
Communications Director
617-388-1556
[email protected]
Tim Viall
Media Relations Manager
[email protected]
How to Use this Toolkit
This toolkit includes information from utilities, state agencies, and others, as well as template social media content you can tailor for your use in communicating with your residents.
Toolkit Objective
This guide provides easy-to-use communications resources to inform consumers, residents, and small businesses about the increase in energy costs and near-term solutions. This guide includes:
- Resources for residents in your community
- Social media language and images
- Utility assistance fliers in 8 languages (English, Arabic, Cape Verdean Creole, Haitian Creole, Khmer, Portuguese, Spanish, and Vietnamese)
- Links to additional resources
Heat Pump Discount Rates for MA Customers
If your electric utility company is Eversource, National Grid, or Unitil, and you have a heat pump installed, you could be eligible for new discount rates this winter
(November 1, 2025 through April 30, 2026).
To learn more and find out if you qualify, please visit your utility company information webpage, provided at the links below.
Eversource: mapc.ma/EversourceHeatPumps
National Grid: mapc.ma/NationalGridHeatPumps
Municipal Leaders:
In the Social Media - Graphics section on this page, you will find graphics you can use to inform your community about the new heat pump discount.
Resources for Residents in Your Community
Note: Massachusetts residents are protected from utility shut offs if they or someone in their household is seriously ill, have an infant under 12 months, or is an adult 65+ years old plus have a minor living with them (the utility must get approval from DPU in this case). Everyone is protected from electricity and gas shut-offs during the coldest months between November 15 and March 15. However, during this time a utility customer will continue to accrue debt if bills are unpaid and may be at risk of shut-off when the winter moratorium ends in March.
Best Practices
Know Your Audience: Who are you posting this information to? Residents? Create your social posts with that audience in mind.
Know the Platform: The social media platform you are using to post on should inform how and what you're posting. For example, posting on X (formerly Twitter) is for more immediate, word-limited posts. LinkedIn is for professional audiences, and there isn't a word limit. Facebook is for more causal postings. Instagram is for more visual posts. You can use the same post across platforms but we recommend changing it up a bit based on the platform!
Accessibility: Ensure your social posts are accessible to all by making sure to use alt text, and if you use hashtags, capitalize every first letter of each word in the hashtag. Learn about ways to make your social postings accessible.
Interactive: Amplify other sources on social media, such as official sources, agencies, and experts, by re-sharing or retweeting their posts.
Make Your Posts Stand Out
Example Hashtags
Capitalize the first leader of each word in the hashtag to make them more accessible.
#EnergyCosts | #UtilityAssistance |
#EnergyBills | #EnergyEfficiency |
#SaveOnEnergyCosts | #HeatPumps |
#ReduceEnergyCosts
Tag Us!
Tag MAPC in your social posts to reach a larger audience, and you can also
re-share any of our posts!
X (formerly Twitter):
mapcmetroboston
Instagram:
mapcmetroboston
LinkedIn:
metro-area-planning-council
Facebook:
metro-area-planning-council
Right-click on the images below and choose "save image as" to save to your computer. Then, compose your own social media post or use some of the sample language further below. The social graphics should work well on X (formerly Twitter), Facebook, Instagram, and LinkedIn.
You are welcome to copy, paste, and add to or change the sample social posts below. You can use them in conjunction with the social graphics above, or by themselves.
Did you know that between November 1, 2025 and April 30, 2026 you may qualify for electricity rate discounts if you have a heat pump? Learn more on your utility's website. mapc.ma/EversourceHeatPumps or mapc.ma/NationalGridHeatPumps #HeatPump #Energy Discount
You can get help with paying your heating bills this winter. Contact your utility company to learn about payment programs and other ways they can help. mapc.ma/EversourceBillHelp or mapc.ma/NationalGridBillHelp #EnergyBillHelp
An energy assessment is a great way to find out how to make your home more energy efficient, which can help you save money. Call Mass Save (866-527-SAVE) and/or contact your Community Action Agency (mapc.ma/HelpWithHeatingCosts) to learn more. Do so as soon as possible because demand is high and wait times are getting longer! #EnergyEfficiency
If you're a renter and your utility bills are too high, talk to your landlord about Mass Save or visit their website to learn about ways to save: mapc.ma/EnergySavingsforRenters.
Additional Resources
Home Energy Assistance Program (HEAP)
A free statewide program from the State of Massachusetts to help eligible households pay a portion of their heating bills.
Go to the HEAP webpage
Massachusetts Home Heating Fuel Prices
In-season and off-season home heating fuel prices data.
Go to the Heating Fuel Prices webpage
Reduce Energy Assumption and Get Heating Bill Assistance
A page of resources to both help residents learn how to reduce their energy use and also information on where to get assistance paying for heating bills.
Go to the Assumption and Assistance webpage
Mass Save Income-Based Assistance
Find information on eligibility for getting receiving no-cost or reduced cost energy efficiency services through Mass Save.
Go to the Assistance webpage
If you have other resources, you’d like to share that aren’t listed in this toolkit please send to [email protected]
Social Media