Cool Roofs: Social Media Assets

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Cool Roofs

Social Media Assets

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Cool Roofs: Social Media Assets
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MAPC >> Resources >> Clean Energy >> Cool Roofs: Social Media Assets

Informing your communities about cool roofs.

Below you will find numerous different social media graphics that you can use on your own social media channels to inform your communities about cool roofs. Each asset includes alt text that you can also use to make your posts as accessible to all audiences as possible.

If you are interested in learning about posting basics for social media, we encourage you to visit the Social Media Basics: How to Post section on our Extreme Heat Communications Toolkit page.

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Social Media Assets

To download the English versions of the graphics below to your computer, right click on the graphic, and then choose "save image as". To download the graphics in the other available languages listed below, click on the language under the graphic, then right click on the graphic, and choose "save image as".

1080 x 1080 Graphics

Light orange, yellow background with a white circle. Bold, blue text says, "Benefits of Cool Roofs." MAPC logo in blue in the upper righ corner. Icon of a piggybank in a blue circle. Words to the right say, "Economic: By reducing the need for air conditioning and fans, cool roofs help save on energy costs in the summer. An icon of a heart with a heartbeat going through it in a blue circle. Words to the right say, "Health and Well-being: Cool roofs improve comfort of homes, schools, and other buildings by maintaining cooler indoor environments. An icon of CO2 coming out of a factory pipe over a blue circle. Words to the right say, "Environmental: Cool roofs reduce the Urban Heat Island effect by reflecting sunlight rather than absorbing it into the building. This lowers carbon emissions by reducing the cooling demand on hotter days." Under the icons at the bottom is an image of a white roof on a white home.

Graphic In:

Arabic  |  Chinese  |  Español  |  Haitian Creole  |  Português

Light yellow and orange background with a white circle. Large, blue text says,"Cool Roof Suitability." A blue MAPC logo is to the right of this text. Text in black says, "Find out if a cool roof is right for you!". In smaller black text it says, "Use MAPC's Suitability Tool and Self-Assessment to see whether a cool roof is feasible and beneficial for your building." The words "MAPC's Suitability Tool" and "Self-Assessment" are in blue to add emphasis. White text over a box with a blue background says, "A low-sloped (flat) and dark colored roof is the ideal candidate for a cool roof, but options are available for most roof types! A photo shot of the Suitability Tool is towards the bottom.

Graphic In:

Arabic  |  Chinese  |  Español  |  Haitian Creole  |  Português

Light yellow and orange background with a white circle. In large, blue text it says, "What is a Cool Roof?" A blue MAPC logo is to the right of the text. In black text it says, "Cool roofs, also known as white roofs, reflect more sunlight than a conventional roof. In doing so, they absorb less heat to keep buildings and surrounding areas cooler." Somewhat large blue text says, "Conventional Roof Reflects 20%." Under the text is an illustration of a light blue house with a dark grey roof. Three orange arrows are going toward the roof, and a light blue arrow is going away from the roof. Somewhat large, blue text says, "Cool Roof Reflects 80%." Under the text is an illustration of a light blue home with a light grey roof. There are three orange arrows going toward the roof and three light blue arrows going away from the roof.

Graphic In:

Arabic  |  Chinese  |  Español  |  Haitian Creole  |  Português

Light yellow and orange background with a white circle. In large, blue text it says, "What is an Urban Heat Island? Why Does it Matter?" A blue MAPC logo is to the right of the text. Smaller black text says, "Urban areas experience hotter temperatures than their surrounding areas, forming an "island" of extreme heat. People who live, work, or go to school in urban heat islands are at higher risk of heat illness." White text in a vertical blue box says, "Cool roofs can help reduce the heat inside a building and in the surrounding environment." To the right of this text is a graph illustrating day and night temperatures for different environments: rural, suburban, pond, warehouse or industrial, urban residential, downtown, and a park. It shows that the temperatures are higher in the urban environments.

Graphic In:

Arabic  |  Chinese  |  Español  |  Haitian Creole  |  Português

Light yellow and orange background with a white circle. In large, bold, blue letters it says, "Debunking the "heating penalty". A blue MAPC logo is to the write of the text. In smaller black letters below, text says, "The "heating penalty" refers to a potential increase in winter heating bills since the roof reflects more heat than it absorbs. While this can happen, the savings in the summer months usually far exceed any increases in the winter." Below the text is a side view of a house with a light tan roof. The left side of the house is light blue, and the right side is brown. There is a window in the middle. Text on the blue side says, "up to 10% cooler in the summer". Text on the brown side says, "retains warmth in winter. There are three orange arrows going towards the blue side of the house, and three light blue arrows going away from the blue side of the house. On top of the brown roof are three blue snowflakes. White text on a blue background under the house says, "cool roofs are an increasingly important solution for adapting to milder winters and hotter summers in New England.

Graphic In:

Arabic  |  Chinese  |  Español  |  Haitian Creole  |  Português

1200 x 630 Graphics

Light orange, yellow background with a white circle. Bold, blue text says, "Benefits of Cool Roofs." MAPC logo in blue in the upper right corner. Icon of a piggybank in a blue circle. Words to the right say, "Economic: By reducing the need for air conditioning and fans, cool roofs help save on energy costs in the summer. An icon of a heart with a heartbeat going through it in a blue circle. Words to the right say, "Health and Well-being: Cool roofs improve comfort of homes, schools, and other buildings by maintaining cooler indoor environments. An icon of CO2 coming out of a factory pipe over a blue circle. Words to the right say, "Environmental: Cool roofs reduce the Urban Heat Island effect by reflecting sunlight rather than absorbing it into the building. This lowers carbon emissions by reducing the cooling demand on hotter days." Under the icons at the bottom is an image of a white roof on a white home.

Graphic In:

Arabic  |  Chinese  |  Español  |  Haitian Creole  |  Português

Light yellow and orange background with a white circle. Large, blue text says,"Cool Roof Suitability." A blue MAPC logo is to the right of this text. Text in black says, "Find out if a cool roof is right for you!". In smaller black text it says, "Use MAPC's Suitability Tool and Self-Assessment to see whether a cool roof is feasible and beneficial for your building." The words "MAPC's Suitability Tool" and "Self-Assessment" are in blue to add emphasis. White text over a box with a blue background says, "A low-sloped (flat) and dark colored roof is the ideal candidate for a cool roof, but options are available for most roof types! A photo shot of the Suitability Tool is towards the bottom.

Graphic In:

Arabic  |  Chinese  |  Español  |  Haitian Creole  |  Português

Light yellow and orange background with a white circle. In large, blue text it says, "What is a Cool Roof?" A blue MAPC logo is to the right of the text. In black text it says, "Cool roofs, also known as white roofs, reflect more sunlight than a conventional roof. In doing so, they absorb less heat to keep buildings and surrounding areas cooler." Somewhat large blue text says, "Conventional Roof Reflects 20%." Under the text is an illustration of a light blue house with a dark grey roof. Three orange arrows are going toward the roof, and a light blue arrow is going away from the roof. Somewhat large, blue text says, "Cool Roof Reflects 80%." Under the text is an illustration of a light blue home with a light grey roof. There are three orange arrows going toward the roof and three light blue arrows going away from the roof.

Graphic In:

Arabic  |  Chinese  |  Español  |  Haitian Creole  |  Português

Light yellow and orange background with a white circle. In large, blue text it says, "What is an Urban Heat Island? Why Does it Matter?" A blue MAPC logo is to the right of the text. Smaller black text says, "Urban areas experience hotter temperatures than their surrounding areas, forming an "island" of extreme heat. People who live, work, or go to school in urban heat islands are at higher risk of heat illness." White text in a vertical blue box says, "Cool roofs can help reduce the heat inside a building and in the surrounding environment." To the right of this text is a graph illustrating day and night temperatures for different environments: rural, suburban, pond, warehouse or industrial, urban residential, downtown, and a park. It shows that the temperatures are higher in the urban environments.

Graphic In:

Arabic  |  Chinese  |  Español  |  Haitian Creole  |  Português

Light yellow and orange background with a white circle. In large, bold, blue letters it says, "Debunking the "heating penalty". A blue MAPC logo is to the write of the text. In smaller black letters below, text says, "The "heating penalty" refers to a potential increase in winter heating bills since the roof reflects more heat than it absorbs. While this can happen, the savings in the summer months usually far exceed any increases in the winter." Below the text is a side view of a house with a light tan roof. The left side of the house is light blue, and the right side is brown. There is a window in the middle. Text on the blue side says, "up to 10% cooler in the summer". Text on the brown side says, "retains warmth in winter. There are three orange arrows going towards the blue side of the house, and three light blue arrows going away from the blue side of the house. On top of the brown roof are three blue snowflakes. White text on a blue background under the house says, "cool roofs are an increasingly important solution for adapting to milder winters and hotter summers in New England.

Graphic In:

Arabic  |  Chinese  |  Español  |  Haitian Creole  |  Português