Extreme Heat Communications and Social Media Toolkit
A resource for Massachusetts cities and towns
Staying safe in extreme heat is essential in the summer, especially for those without air conditioning. On this page, we've compiled flyers, sample social media posts, and images that cities and towns can use to spread the word to their followers.
Have questions or need help? Email Digital Communications Specialist Elise Harmon at firstname.lastname@example.org.
Social Media Basics: How to Post
- Don't post everything at once! Try to space out your posts: you can post twice in a day if you'd like, but space posts out so more people will see them.
- Experiment with posting at different times so that more people are likely to see your messages.
- Amplify other sources on social media, such as official sources, health professionals, and experts, by sharing or retweeting their posts.
Social Media Graphics
Right-click on the images below and choose "save image as" to save to your computer. Then, compose your own social media post or use some of the sample language below. In general, the rectangular posts will work better on Twitter and square posts will work better on Instagram. Use either for LinkedIn and Facebook.
Social Media Sample Language
Copy and paste the text below--each paragraph is a new message. Be careful: some sample language needs to be edited with details specific to your municipality.
General COVID Safety
Going out? Stay safe by remembering your MASK:
Mask or face covering
Six Foot Distance
Keep Hands Clean
Social distancing and mask-wearing aren’t just about avoiding getting sick yourself: they’re about slowing the spread in your community. You can contract COVID-19 and spread it before you show symptoms, infecting vulnerable people you don’t have direct contact with.
Hang a mask or face covering by the door and remember to bring it when you leave the house. Put it on in situations where you can't maintain a distance of 6 feet or when you're indoors in a public space! #WearAMask
Wearing a face covering correctly can help prevent the spread of COVID-19 in our community. Remember, a mask should cover both your nose and your mouth, and should be worn around others, even on hot days.
Wearing a face covering correctly can help prevent the spread of COVID-19 in our community. Remember, a face covering should cover both your nose and your mouth! #WearAMask
Staying Cool During COVID
It’s hot out, but it’s still important to wear a mask around others! Choose a light mask, take breaks, and time your outings to avoid intense heat if possible.
Some public areas for cooling off – like libraries, public pools, and splash pads – may be closed this summer because of COVID. Look for places to go to stay cool on hot days, especially if you don’t have AC.
Going outside? Remember your water bottle! It’s important to stay hydrated on hot days, even if you’re not thirsty. Public drinking fountains may be limited due to COVID, so plan ahead!
You may not be used to practicing sun safety when going to the store, but COVID-19 means you may have to wait in line outside! Remember to dress for the weather and wear sunscreen.
Never leave children or pets in a car unattended—even if you’re just running out for curbside pickup or other quick errands. Even with the windows cracked, interior temperatures can rise almost 20 degrees in 10 minutes.
Where will you cool off? With a big heat wave coming up, have a plan if you don’t have air conditioning. Do you have family or friends with AC that you feel comfortable visiting? In [city/town], you can socially distance and stay cool at [list locations].
Staying Cool: Air Conditioning Resources
It’s hot today—turn on your air conditioning! Fans alone can’t prevent heat-related illness when the temp is over 95 degrees.
It’s hot today—turn on your air conditioner. Don’t have one? MassSave offers rebates for energy-efficient AC models! https://www.masssave.com/en/saving/residential-rebates/room-air-conditioners
On days over 95 degrees, turn on your air conditioning. Don’t think you can afford it? You may qualify for discount rates from your electricity provider. Inquire today!
(if Eversource is local provider:)
Turn on your air conditioning on days over 95 degrees. Don’t think you can afford it? You may qualify for discount rates from Eversource: https://www.eversource.com/content/ema-c/residential/my-account/billing-payments/help-pay-my-bill/discount-rate
(If Nat’l Grid is local provider:)
Turn on your air conditioning on days over 95 degrees. Don’t think you can afford it? You may qualify for discount rates National Grid: https://www.nationalgridus.com/MA-Home/Bill-Help/Payment-Assistance-Programs
Staying Cool: General
Heat affects us all, but some of us are at greater risk. Different people react differently to heat based on their age, health, and living conditions. Check in on your neighbors, friends, and family on hot days to make sure they’re staying cool!
Prepare for hot days! Monitor local weather reports so you know to prepare for very hot days: in the Boston area, days over 90 degrees are considered very hot.
Where will you cool off? With a big heat wave coming up, have a plan if you don’t have air conditioning. Do you have family or friends with AC that you feel comfortable visiting? Ask them if you can come over if the day gets too hot.
Going outside? Remember your water bottle! It’s important to stay hydrated on hot days, even if you’re not thirsty. Caffeine, alcohol, and sugary drinks may dehydrate you. #KeepCool
Headed outdoors? Remember to dress for hot days: wear sunscreen and loose-fitting, light-colored clothing. Bring a wide-brimmed hat, sunglasses, and water!
It’s going to be over 90 degrees (today/this week/next weekend). This heat can be dangerous: avoid exercise or strenuous activity during the hottest parts of the day, instead, try to go out in the morning or evening.
It’s going to be over 90 degrees (today/this week/next weekend). This heat can be dangerous. If you must be outside, take breaks, stay out of direct sunlight, and look for shade trees!
Be a good neighbor: check on family, friends, and neighbors ahead of and on hot days. Make sure they have air conditioning or somewhere to go to keep cool.
Use with heat stroke vs. heat exhaustion graphic
Know the signs of heat-related illnesses! Call 911 immediately if you suspect someone has heat exhaustion or if someone is vomiting from the heat.